What it is
A 31.9 mm, 7.5 g disc on a CR2032 cell, certified for Google Find Hub with a UWB radio for a directional arrow. Two generations share one chassis: the $30 gen-1 (2024) and the $29.99 Moto Tag 2 (U.S. launch June 2026).
◎ Guide · Google Find Hub
The Motorola Moto Tag Guide
Motorola answered a question Apple never had to: what does a non-Samsung Android phone use to find lost keys? The Moto Tag is the first to plug straight into Google's Find Hub with UWB. Here's both generations — and which to actually buy.
- 2 gens
- $30 gen-1 · $29.99 Moto Tag 2
- 500 days
- Moto Tag 2 · replaceable CR2032
- Android
- Only · Find Hub, no iPhone pairing
Why it works
It fills the hole in the middle of Android. SmartTag is Galaxy-locked; the Moto Tag pairs with any Android 9+ phone, making it the default UWB finder for the non-Samsung majority — Pixel, OnePlus, Motorola.
When to use it
Pick it if you're on a non-Samsung Android phone and want native Find Hub + UWB. Skip it on iPhone (buy an AirTag), and for a moving target on open land (buy a cellular GPS tracker).
Reading map
Move from first setup to edge cases.
Follow the sequence, or jump directly to the part of ownership you need.
- 01
Why Motorola made the Moto Tag
For years Android had a hole in the middle: Apple owners had AirTag, Samsung owners had Galaxy SmartTag, and everyone else had no first-party finder tied to a phone-native network. Motorola launched the original Moto Tag in August 2024 at $29.99 — the first non-Samsung device certified for UWB precision finding on Google's network, since rebranded Find Hub. The trade-off is network maturity: in our city testing the gen-1 reported at 8 min downtown, 25 min in suburbs, 2+ hr rural — an AirTag pinged in under 3 min everywhere. That gap is closing as Find Hub ships enabled by default.
- 02
Moto Tag 1 vs Moto Tag 2: what changed
Both share the exact same 31.9 mm / 7.5 g chassis, so every case and mount carries over — the differences are all internal, and three matter. Channel Sounding is the headline, but it only activates on a Bluetooth 6.0 phone running Android 16 (today, the Pixel 10 series); older phones fall back to gen-1 behavior. The Bluetooth jumps from 5.4 to 6.0 with Channel Sounding, the battery from 365 to 500 days, and water resistance from IP67 to IP68 (1.5 m). The battery and water gains apply to everyone.
- 03
The current pick — and how it stacks up
If you're buying today on Android, get the Moto Tag 2 — not because Channel Sounding will change your life (most phones can't use it yet), but because the longer 500-day battery and IP68 rating make it the more durable buy — and the June 2026 U.S. launch reset its price to $29.99, the same sticker as the original. Against the AirTag 2 and Chipolo Pop, the Moto Tag 2 wins for Android on network fit, not loudness: it's the only one of the three with native Find Hub and UWB + Channel Sounding. Chipolo's Pop is cheaper and louder (120 dB) but has no UWB arrow and forces you to pick a single network at a time; AirTag stays the right answer for iPhone owners.
- 04
When UWB precision finding actually helps
UWB turns "somewhere in this room" into "three steps to your left," but it only fires under two conditions. First, you need a UWB-capable phone — a Pixel 6 Pro or newer, a Galaxy S21 Ultra or newer; without one you drop to Bluetooth proximity and lose the arrow. Second, you have to be within ~10 meters. Beyond that the crowd-sourced relay decides freshness, not the radio in your hand. In our Pixel 8 Pro testing the arrow pointed within ~15° of true and recovered a tag behind a couch cushion in under 20 seconds. The simple rule: UWB matters when you're physically searching a known area; the wider Find Hub network matters when an item is truly lost.
- 05
Who should buy it — and who shouldn't
Buy it if you own a Pixel, OnePlus or Motorola phone and want UWB on a native Find Hub tracker — this is the core audience, since SmartTag locks UWB to Galaxy. Galaxy owners who want cross-brand freedom can choose it too. The 4-pack is where the value lives: the $69.99 U.S.-launch 4-pack drops the per-unit cost to ~$17.50. Don't buy it on iPhone (it does nothing beyond an anti-stalking alert — get an AirTag), or for real-time tracking of something moving through low-density terrain like a working dog or a stolen vehicle — that's a job for a cellular GPS tracker. Mixed iPhone/Android households should look at a Chipolo Pop that joins either network.
Full library
Every maintained guide in this map.
15 articles, with the curated path first.
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Moto Tag Guide questions
Before you choose a tag.
Does Moto Tag work with iPhone?+
No. Both the Moto Tag and Moto Tag 2 are Android-only trackers certified for Google Find Hub. An iPhone can detect a nearby Moto Tag as an unknown tracker for anti-stalking, but it can't pair with, locate or manage one. iPhone users should buy an AirTag instead.
What is the difference between Moto Tag and Moto Tag 2?+
The Moto Tag 2 (2026) upgrades to Bluetooth 6.0 with Channel Sounding, IP68 water resistance and a 500-day battery, versus the gen-1's Bluetooth 5.4, IP67 and 365-day battery. The chassis is identical, so accessories fit both. The Tag 2 launched in the U.S. at $29.99 in June 2026; gen-1 is around $30.
Does Moto Tag work without a Motorola phone?+
Yes. It pairs with any phone running Android 9 or newer, not just Motorola devices — unlike Samsung's SmartTag, which is locked to Galaxy. Pixel, OnePlus and other Android users get full functionality, including UWB precision finding on phones with a UWB radio.
How long does the Moto Tag battery last?+
The gen-1 is rated ~365 days on a CR2032 coin cell; the Moto Tag 2 extends that to ~500 days. We measured the gen-1 at 86% remaining after 56 days of daily use. Cold weather near freezing shortens CR2032 capacity by 20–30% — see our battery comparison across 12 trackers.
Does Moto Tag have UWB precision finding?+
Yes — both generations include a UWB radio for a directional arrow within roughly 10 meters. It requires a UWB-capable Android phone, such as a Pixel 6 Pro or newer or a Galaxy S21 Ultra or newer. On phones without UWB you get Bluetooth proximity only and lose the on-screen arrow.
How does Moto Tag compare to Samsung SmartTag?+
SmartTag 2 has a longer 700-day battery and a built-in keychain hole, but it locks its UWB compass to Galaxy phones on the separate SmartThings Find network. The Moto Tag pairs with any Android 9+ phone on Google Find Hub. Galaxy owners may prefer SmartTag; everyone else on Android wins with the Moto Tag — see Moto Tag vs SmartTag 2.